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June 29th, 2011 by SEM Contributor
Social media has become an economic driving force as more companies realize the marketing power of tools like Facebook and Twitter. In fact, social media strategy is expected to become one of the fastest-growing professions through 2018, according to the Bureau of Labor Statistics. But social media isn’t just changing the face of the marketing world. Leading experts believe it…
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June 1st, 2011 by Ann Smarty
Do you prefer thongs over Ugg boots? Fresh chilled tropical juice over hot chocolate? Sunbathing over snow gliding? You are not alone as there are more and more people wanting to escape the winter season and to somewhere hot and humid called tropical paradise. But with may options to choose from, where exactly do you begin? And how can you…
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May 24th, 2011 by Damian Davila
Back in 1995, Expedia was a just a small startup that revolutionized the travel industry by becoming the premier website for online booking of travel arrangements.
Along the way come other similar websites such as Travelocity, Orbitz and many more. However, other than fancy marketing gimmicks, there has been no real technological advances in the online travel industry.
Fortunately, a…
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March 24th, 2011 by SEM Contributor
Did you know that one of the biggest car manufacturers in the world GM are integrating technology which will allow you to communicate directly with your Facebook profile? How crazy is that? Aside the possible safety concerns being able to tell your friends and followers that you’re outside waiting for them, or on your way to the airport, sounds fantastic!…
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March 15th, 2011 by SEM Contributor
In today’s fast-paced world of publicity and social media connections, you can freely and easily create and manage a professional PR strategy. Here’s how to build and control your online presence by mixing social media channels and being everywhere where your fans can be:
1. Keep Your Fans Informed.
Channels: Myspace, Twitter, Facebook, ReverbNation, OurStage, email, etc.
Let your website…
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March 3rd, 2011 by SEM Contributor
When I first read the headline I thought that the world had finally turned itself entirely mad. “Disney Digs Deeper Into Social Media” over on CNBC just looks so wrong! Social media is currently the cause for many moral panics, you can’t trust your kids on there as they bully one-another into suicide, you can’t trust the adults since they…
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February 23rd, 2011 by SEM Contributor
Ever hear a new song on the radio or get a recommendation from a friend about some music you ‘must hear’ but by the time you get home to check it out, your memory fails? Well fail no longer, Twitter has stepped in to help you not only recall what you want to listen to, they will keep a running…
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February 17th, 2011 by SEM Contributor
When I first heard the news that online radio station Last.FM would begin to charge its members (from February 15
th) to use its services on mobile devices, I was pretty annoyed. I felt like users were being charged for exactly the same service they were already receiving and this was enough for me to declare within another blog…
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February 14th, 2011 by SEM Contributor
So, it was recently announced that music website Last.FM is aligning their business model with that of DRM music streaming service Spotify by charging users £3 a month to stream music from their mobile devices. When I first heard this news I have to admit I was pretty peeved – and to some degree I still am!
Just before Christmas,…
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December 23rd, 2010 by Damian Davila
Launched on September 2010 as part of the 10th major release of iTunes, Ping created a lot of expectations as millions of accounts were created. However, after only 3 months, this social network has almost disappeared from the mindset of Apple users.
The Google Trends graph above indicates the search volume of the keyword “iTunes Ping” on Google and it…
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