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Salesforce Embrace AI

The rise of business intelligence in response to the growth in data use and the importance of effective integration, analytics and reporting in a BI platform. Business intelligence on the rise as data collection increases The rise of Business Intelligence (BI) and data insights is illustrated perfectly by American cloud computing company Salesforce’s acquisition of Metamind, an artificial intelligence start… Read more

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How to Provide Better Customer Service [Infographic]

No matter the size of your business, excellent customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers. Did you know that according to American Express, 55% of consumers have intended to make a… Read more

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The ‘As A Service’ awards! Who Are The Big Winners?

Cloud computing providers offer their services according to several fundamental models such as; infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS) where IaaS is the most basic and each higher model abstracts from the details of the lower models, there is also storage, CDN and Database. All these services have increased during… Read more

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News Markets Getting More Social in 2014

News departments at all of the major TV networks are moving quickly to harness the power of social media to give their programming more immediacy. They are also looking for ways to give viewers a greater voice via social media, both in reaction to breaking news stories and for on-the-air polling for softer news programming. The New Year is likely… Read more

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Facebook Graph Search Makes Old Posts and Comments Searchable

As of September 30, Facebook Graph Searchnow allows users to search old Facebook posts, up to and including posts from the site’s original launch in 2004. The search is not specific to any single Facebook account; search for the words “posts about Breaking Bad,” and you’ll get thousands of Facebook users’ thoughts on the series and its explosive finale. The… Read more

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Social Media Facts

According to a US study the highest percentage of people who are using social networks across the board are between the ages of 35 to 44 with a whopping 25% of the total number. Facebook has over 1.15 billion users with the UK, despite its small population, coming in 6th place for most Facebook users, which proves that we may… Read more

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UK Government Plans To Filter All Adult Content On The Net – Will That Reduce Addictions?

The UK Government has announced plans to block all adult content on the web. Internet providers will be obliged to deploy a filter as the default option. Users will need to “opt in” and declare that they want access to those adult sites. The Government hopes that most users won’t do that due to inertia or embarrassment. Prime Minister David… Read more

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Local News Stations Becoming More Social

National news stations have been using social media for several years. Twitter was one of the first social media platforms to be used in spreading news. When journalists noticed how fast important information traveled, not just locally, but around the world, social networking became a standard connection for media outlets. News outlets that adopted social media early had great results.… Read more

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The Sexy Truth of Converging Marketing Trends

Elegancia’s 007 Suite, after our own Sexy Social hearts – courtesy Elegancia
Effective social media marketing never really was a linear function operating within the so-called marketing funnel. And particularly where hospitality is concerned, marketers trying to “convert” in conventional ways has often proven disastrous. A recent article we caught via the a tweet (below) from @emmanuelleMTL a Montreal VP… Read more

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Why Doesn’t Our Company’s Social Media Work?

The thousands of ‘Likes,’ Comments and Shares you expected to happen naturally for your company Facebook page never materialized, huh? There are a number of reasons why your company’s social media isn’t working. Luckily, there are some great tips for creating buzz around your social media platforms. Ready to get social? Give your customers a reason to visit your social Read more

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