Personalized marketing has driven businesses across all industries to try to learn more about their customers. At the same time, consumers seem to be sharing more details than ever about themselves on platforms like Facebook and Twitter. With tools available to help businesses gather this information and put it to use, it’s easier than ever to use a customer’s social… Read more
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Social media is one of the top ways to reach consumers, offering the biggest reach for each dollar spent. While paid social media ads remain a great way to engage today’s consumers, however, ads can easily be ignored, especially if they’re surrounded by interesting updates from friends and colleagues. For several years, businesses have turned to social media influencers to… Read more
Based on hubspot.com, there are about 12 billion web searches made every month on average in the United States alone. This figure shows how important search engine optimization or SEO is to your business. By implementing the effective SEO techniques, you can drive traffic to your website and get the visibility you need to influence your target audience to buy… Read more
Running a business is hard. Running an online business is harder. You’ve got to take care of a zillion stuff.
Where do you host your site? How do you get more traffic? How do you convert visitors to customers? How do you convert customers to raving fans?Which is why it is easy to get trapped in the mundane. And… Read more
You have written your ebook. You have perfected every passage and reformatted it a dozen times. Everything you could possibly do to make it readable and enjoyable has been done. But high quality writing and editing is sadly not enough. Marketing is still key, and failing to properly promote your ebook will keep your readers from even knowing it exists.… Read more
Product management is known to be generally misunderstood, primarily because of the complexity of this role. And within the startup world, this role has a new friend in the same category – growth hacking. Let us take a closer look at these two and gain a better understanding of both terms. Definition of Product Management Let’s begin by stating what… Read more
Gathering data is an important step towards understanding your market, but it is how you interpret that data that really counts. Getting To Grips With Marketing Intelligence Reports Market intelligence is key if you wish to outperform your competitors and stay one step ahead in your chosen industry. However, over the years, the way in which market intelligence is gathered… Read more
Improving data centers is a good thing for everyone, so even rivals like Facebook and Google are willing to team up for this endeavor. Rivals don’t always help each other, but when both stand to benefit, it makes sense. They are in fact teaming up. Google has joined Facebook’s open computer project that is researching how to improve data centers.… Read more
Social media marketing is an effective tool for marketing if used properly in sync with the digital trends of today. Generating business with social media to build identities is a daunting task. No matter you are a beginner in social media, or have accounts on its leading platforms such as FB, Twitter, LinkedIn, or G+, the following 10 tips will… Read more
A decade ago many businesses could operate without a website. Local companies didn’t lose much without a Web presence, and simple sites worked for large corporations. At this point, every company in the developed world benefits from a website. Even smaller operations in the smallest of towns are included here. Websites sit atop the list of business essentials in the… Read more