You have written your ebook. You have perfected every passage and reformatted it a dozen times. Everything you could possibly do to make it readable and enjoyable has been done.
But high quality writing and editing is sadly not enough. Marketing is still key, and failing to properly promote your ebook will keep your readers from even knowing it exists.… Read more
The rise of business intelligence in response to the growth in data use and the importance of effective integration, analytics and reporting in a BI platform.
Business intelligence on the rise as data collection increases
April 27th, 2016 by SEM Contributor
The rise of Business Intelligence (BI) and data insights is illustrated perfectly by American cloud computing company Salesforce’s acquisition of Metamind, an artificial intelligence start… Read more
April 18th, 2016 by SEM Contributor
Product management is known to be generally misunderstood, primarily because of the complexity of this role.
And within the startup world, this role has a new friend in the same category – growth hacking. Let us take a closer look at these two and gain a better understanding of both terms.
Definition of Product Management
Let’s begin by stating what… Read more
No matter the size of your business, excellent customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers.
Did you know that according to American Express, 55% of consumers have intended to make a… Read more
Gathering data is an important step towards understanding your market, but it is how you interpret that data that really counts.
Getting To Grips With Marketing Intelligence Reports
April 1st, 2016 by SEM Contributor
Market intelligence is key if you wish to outperform your competitors and stay one step ahead in your chosen industry. However, over the years, the way in which market intelligence is gathered… Read more
March 31st, 2016 by SEM Contributor
Improving data centers is a good thing for everyone, so even rivals like Facebook and Google are willing to team up for this endeavor. Rivals don’t always help each other, but when both stand to benefit, it makes sense. They are in fact teaming up. Google has joined Facebook’s open computer project that is researching how to improve data centers.… Read more
February 28th, 2016 by SEM Contributor
Social media marketing is an effective tool for marketing if used properly in sync with the digital trends of today. Generating business with social media to build identities is a daunting task.
No matter you are a beginner in social media, or have accounts on its leading platforms such as FB, Twitter, LinkedIn, or G+, the following 10 tips will… Read more
January 18th, 2016 by SEM Contributor
A decade ago many businesses could operate without a website. Local companies didn’t lose much without a Web presence, and simple sites worked for large corporations.
At this point, every company in the developed world benefits from a website.
Even smaller operations in the smallest of towns are included here. Websites sit atop the list of business essentials in the… Read more
Poor quality copywriting
December 21st, 2015 by SEM Contributor
There’s never been a better time for copywriters – at least those who are only interested in creating good quality, relevant content that really sells. With so much emphasis on customer engagement and the need to produce authoritative, useful writing to improve conversion, Google will be penalising low quality website content more seriously, and punishing those that… Read more
October 20th, 2015 by SEM Contributor
Google’s latest series of search algorithm updates to clean up its search engine has been launched. The update is “aggressively targeting hacked spam” and is expected to impact up to 5% of search queries.
Website hacking for the purposes of creating link networks, to help other sites rank in search, has become a major problem in the last few years.… Read more