June 29th, 2015 by SEM Contributor
Are the envelopes you send your company’s mail in just plain, undecorated, white or brown envelopes? Countless firms do exactly that, and it seems reasonable, after all. Surely, it’s the content inside that matters; the envelope is just a container? Why waste time on non-essentials?
Or maybe you have taken a small step further and customised your envelopes with a… Read more
June 16th, 2015 by Terry Burrows
As a startup business it is best to find all of the online resources straight away that can help you with your online marketing. For many of us it is always worrying where to start. For many of us business owners, the internet is our home away from home.
We access various mobile sites, apps, and extensions from our tablets… Read more
May 27th, 2015 by SEM Contributor
You’re put in charge of a major project and immediately start assessing how you will deliver the output.
Reviewing the project brief, meeting with stakeholders, assembling your team and assessing resource requirements as you plan the roadmap to deliver the outcome.
How often do you consider the ultimate group of stakeholders – the end users?
Traditional PM methodology has become… Read more
May 21st, 2015 by SEM Contributor
Business blogging, when done well, it can be great for your business, raising awareness of your brand and encouraging traffic to your website. If it’s not done well it can have some pretty damaging effects.
The fact is that it’s so easy to start a blog, meaning everyone and anyone can unleash their thoughts and opinions into the world. It’s… Read more
May 12th, 2015 by SEM Contributor
Search engine optimization, or SEO, is the most important aspect of your marketing campaign. The content that you create to implement your SEO is your copywriting. If you do not have good web copy, then the major search engines will skip over your website, or worse, penalize it as one that can offer no value to people.
Here is a… Read more
May 1st, 2015 by SEM Contributor
Marketing is one of the most important business activities and without a good marketing plan even the best business ideas can fall flat. However, a marketing plan is only as good as the market data available. Here we discuss why databases are now a vital component to any marketing strategy.
Marketing, in the simplest terms, is the process of making… Read more
Do you know if your website is healthy? Are there crawl errors? Can Google easily index all your important pages? Are you being found by the right audience? Use the infographic to help guide you as you check.
An SEO Audit is a crucial element when investigating the health of your website. It looks at the technical infrastructure of your… Read more
April 1st, 2015 by SEM Contributor
Company conferences have a bit of a bad reputation. Those staff who have to attend them as a compulsory matter can see them as an inconvenience, exhausting, or simply – boring.
However, it doesn’t have to be this way. Properly planned or with the help from an external company, conferences can be made exciting, relevant and worthwhile for delegates.
Read… Read more
February 16th, 2015 by Olga
2014 is the year that social media and SEO become one; no successful SEO campaign will exclude using social networks. As a business, you have to cater to the unprecedented number of consumers using mobile devices.
Mobile consumers prefer to hear marketing messages in small, manageable bits, which is exactly how social media networks deliver messages. In addition, Google’s Hummingbird… Read more
February 16th, 2015 by Olga
2015 has come and with it, a whole new range of opportunities have risen. It’s up to us to take out company to the next level, but in order to do such a thing we need to make some improvements in both the production and marketing sector.
Digital marketing is very important in 2015, especially since this particular mechanic has… Read more