May 24th, 2016 by Dan Steiner
Personalized marketing has driven businesses across all industries to try to learn more about their customers. At the same time, consumers seem to be sharing more details than ever about themselves on platforms like Facebook and Twitter.
With tools available to help businesses gather this information and put it to use, it’s easier than ever to use a customer’s social… Read more
May 22nd, 2016 by Dan Steiner
Social media is one of the top ways to reach consumers, offering the biggest reach for each dollar spent. While paid social media ads remain a great way to engage today’s consumers, however, ads can easily be ignored, especially if they’re surrounded by interesting updates from friends and colleagues.
For several years, businesses have turned to social media influencers to… Read more
May 5th, 2016 by SEM Contributor
Based on hubspot.com, there are about 12 billion web searches made every month on average in the United States alone. This figure shows how important search engine optimization or SEO is to your business.
By implementing the effective SEO techniques, you can drive traffic to your website and get the visibility you need to influence your target audience to buy… Read more
Running a business is hard. Running an online business is harder. You’ve got to take care of a zillion stuff.
Where do you host your site?
How do you get more traffic?
How do you convert visitors to customers?
How do you convert customers to raving fans?
Which is why it is easy to get trapped in the mundane. And… Read more
You have written your ebook. You have perfected every passage and reformatted it a dozen times. Everything you could possibly do to make it readable and enjoyable has been done.
But high quality writing and editing is sadly not enough. Marketing is still key, and failing to properly promote your ebook will keep your readers from even knowing it exists.… Read more
The rise of business intelligence in response to the growth in data use and the importance of effective integration, analytics and reporting in a BI platform.
Business intelligence on the rise as data collection increases
April 27th, 2016 by SEM Contributor
The rise of Business Intelligence (BI) and data insights is illustrated perfectly by American cloud computing company Salesforce’s acquisition of Metamind, an artificial intelligence start… Read more
April 18th, 2016 by SEM Contributor
Product management is known to be generally misunderstood, primarily because of the complexity of this role.
And within the startup world, this role has a new friend in the same category – growth hacking. Let us take a closer look at these two and gain a better understanding of both terms.
Definition of Product Management
Let’s begin by stating what… Read more
No matter the size of your business, excellent customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers.
Did you know that according to American Express, 55% of consumers have intended to make a… Read more
Gathering data is an important step towards understanding your market, but it is how you interpret that data that really counts.
Getting To Grips With Marketing Intelligence Reports
April 1st, 2016 by SEM Contributor
Market intelligence is key if you wish to outperform your competitors and stay one step ahead in your chosen industry. However, over the years, the way in which market intelligence is gathered… Read more
March 31st, 2016 by SEM Contributor
Improving data centers is a good thing for everyone, so even rivals like Facebook and Google are willing to team up for this endeavor. Rivals don’t always help each other, but when both stand to benefit, it makes sense. They are in fact teaming up. Google has joined Facebook’s open computer project that is researching how to improve data centers.… Read more