January 18th, 2016 by SEM Contributor
A decade ago many businesses could operate without a website. Local companies didn’t lose much without a Web presence, and simple sites worked for large corporations.
At this point, every company in the developed world benefits from a website.
Even smaller operations in the smallest of towns are included here. Websites sit atop the list of business essentials in the… Read more
Poor quality copywriting
December 21st, 2015 by SEM Contributor
There’s never been a better time for copywriters – at least those who are only interested in creating good quality, relevant content that really sells. With so much emphasis on customer engagement and the need to produce authoritative, useful writing to improve conversion, Google will be penalising low quality website content more seriously, and punishing those that… Read more
October 20th, 2015 by SEM Contributor
Google’s latest series of search algorithm updates to clean up its search engine has been launched. The update is “aggressively targeting hacked spam” and is expected to impact up to 5% of search queries.
Website hacking for the purposes of creating link networks, to help other sites rank in search, has become a major problem in the last few years.… Read more
September 23rd, 2015 by SEM Contributor
You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host it for you?
If so, which service provider do you… Read more
August 31st, 2015 by SEM Contributor
New businesses or those considering a digital presence have a great deal to think about when building their brand online to ensure that they anticipate all the ways in which to capture a customer’s interest and sales.
Unlike physically walking into a high street shop, web consumers are attracted to an online product or service by a complex assortment of… Read more
August 13th, 2015 by Harry Price
Nowadays we are required to not only compete with our rivals in the business arena but also need to hold certain qualifications and soft skills whatever industry sector we happen to fall under. This is why it is so important that your own business should look seriously into obtaining the correct training resources for you and your valued employees. Here… Read more
June 29th, 2015 by SEM Contributor
Are the envelopes you send your company’s mail in just plain, undecorated, white or brown envelopes? Countless firms do exactly that, and it seems reasonable, after all. Surely, it’s the content inside that matters; the envelope is just a container? Why waste time on non-essentials?
Or maybe you have taken a small step further and customised your envelopes with a… Read more
June 16th, 2015 by Terry Burrows
As a startup business it is best to find all of the online resources straight away that can help you with your online marketing. For many of us it is always worrying where to start. For many of us business owners, the internet is our home away from home.
We access various mobile sites, apps, and extensions from our tablets… Read more
May 27th, 2015 by SEM Contributor
You’re put in charge of a major project and immediately start assessing how you will deliver the output.
Reviewing the project brief, meeting with stakeholders, assembling your team and assessing resource requirements as you plan the roadmap to deliver the outcome.
How often do you consider the ultimate group of stakeholders – the end users?
Traditional PM methodology has become… Read more
May 21st, 2015 by SEM Contributor
Business blogging, when done well, it can be great for your business, raising awareness of your brand and encouraging traffic to your website. If it’s not done well it can have some pretty damaging effects.
The fact is that it’s so easy to start a blog, meaning everyone and anyone can unleash their thoughts and opinions into the world. It’s… Read more