Hottest News on Social Media

Why Aren’t Many Older Business Owners Using Social Media?

  • December 22nd, 2011 by Annie Wallace

Social media is a powerful tool that all businesses should integrate into their marketing campaigns.
However, there are many older businesses owners that avoid, or even refuse to use social media.
According to a report from The Business Journals, the younger business professionals more so than older business pros view technology as a critical component to effectively do their jobs.… Read more

Does Your Company Still Not Get Social Media?

  • November 29th, 2011 by SEM Contributor

While social media has become the online darling for countless businesses nationwide and around the world for that matter, some companies still don’t get it.
Whether it’s a clear lack of understanding of the power of social media or a hesitancy to put in the time and effort, many company heads still are missing out on the opportunity to correspond… Read more

Boost Your Business Through Social Media Networking

  • November 17th, 2011 by SEM Contributor

Social networking sites are spreading like wild fire. They are not only connecting people but also building businesses. Virtual connections built across nations are helping sell products and services.
Social networking sites are adapted by individuals, professionals, students, organizations and corporate to communicate and know the pulse of the majority on any relevant matter. Let us find how social media… Read more

Are Companies Efficiently Networking Their Small Businesses?

  • October 20th, 2011 by SEM Contributor

Social networking comes in different shapes and sizes, but for many small businesses, the social networking process does not receive enough emphasis.
For companies not taking advantage of the social networking tools available, lost business opportunities can quickly come to the forefront, leaving the competition there to scoop up the business.
For companies who have taken advantage of the different… Read more

A Properly Executed Facebook Fanpage Can Help Your Business

  • October 10th, 2011 by SEM Contributor

Every business needs a social marketing plan. Social media has become as needed a tool as the telephone. Yes, if you are not using social media, you might as well not be using a telephone either. A properly executed Facebook Fanpage can make it much easier to grow your business and make more money. Social media is an important way… Read more

Is Your Business Social Enough?

  • August 22nd, 2011 by SEM Contributor

In a day and age of ever-growing social media, how much importance does your business place on this subject?
Marketing one’s company is more important than ever given the struggling economy and the fight for every business dollar. Is your company positioned to take advantage of the social media revolution?
If you are not currently using social media or are… Read more

LinkedIn: The Targeted, Professionally Social Network

  • July 12th, 2011 by SEM Contributor

Business networking has moved beyond the corporeal boundaries of business dinners and cocktail parties and into the ether world of the Internet. LinkedIn is arguably the most effective professional and business-oriented social networking organization available today.
Whether you are looking for a job, have a job to offer, are searching for investors or want the perfect contact for a business… Read more

Why Your Business Needs to be More Social

  • May 17th, 2011 by SEM Contributor

In the mid nineties, a few businesses started informational Web sites. The Luddites looked on bemused, thinking to themselves that this ‘internet thing’ will never catch on. A few years later those same Luddites were sneering at those business owners who were setting up full e-commerce Web sites. This time they may have been thinking how unlikely it would be… Read more

LinkedIn: An Undervalued Marketing Platform

  • April 12th, 2011 by SEM Contributor

As a communications tool, LinkedIn offers individuals and companies multiple opportunities to engage specific groups with relevant content. On the consumer side, these benefits have an established record of success: the size of the audience – which numbers more than 100 million members worldwide – confirms the importance of LinkedIn as an effective medium for finding jobs, networking with peers,… Read more

Banks Not Banking On Social Media

  • February 21st, 2011 by SEM Contributor

While everyone else is rushing to jump on the social media bandwagon, taking advantage of the client-provider interaction and PR opportunities that SM has to offer banks are either slow to look into the opportunities or have no intention of grasping this valuable piece of PR at all. But heck knows they could use it.
Notwithstanding the fact that there… Read more