Hottest News on Social Media

Banks Not Banking On Social Media

  • February 21st, 2011 by SEM Contributor

While everyone else is rushing to jump on the social media bandwagon, taking advantage of the client-provider interaction and PR opportunities that SM has to offer banks are either slow to look into the opportunities or have no intention of grasping this valuable piece of PR at all. But heck knows they could use it.
Notwithstanding the fact that there… Read more

Social Media: An Unnecessary Evil for Small Businesses?

  • February 15th, 2011 by SEM Contributor

I was making my way home from work the other day, strolling through Bognor Regis when I walked past the office of a local taxi service. I noticed that an A4 piece of paper had been sellotaped to the window, announcing to anyone passing that the company now has both a Twitter and Facebook account. This amused me since I… Read more

Fcommerce (Social Commerce) and What It Can Do for Sales

  • February 14th, 2011 by SEM Contributor

Social commerce wasn’t something I had taken much notice of or indeed really cared that much about until I heard talk of it being able to increase sales for an ecommerce site. Then I was interested!
Before I started to research the idea I had a notion that this was a totally new type of commerce (which we can add… Read more

How Important is a LinkedIn Profile for a Company?

  • January 24th, 2011 by SEM Contributor

Social Media continues to grow and become more important for business. This is not an assertion but a fact. Consumers continue to head for social media sites in their droves, and marketers are recognizing the importance of attracting and keeping those users. One of the most important challenges that face today’s companies is how to optimist their LinkedIn accounts.… Read more

10 Reasons Your Business Should Have a Custom Facebook Landing Page

  • January 7th, 2011 by SEM Contributor

If your business is on Facebook, adding a custom landing page can have a big impact on your presence there. A custom landing page can help drive web traffic, add value to your online marketing efforts and increase sales.
If you’re considering the types of benefits a custom landing page can create, this post will help make up your mind.… Read more

Really Mr. Zuckerburg? Trademarking the Word “Face”?

  • November 29th, 2010 by Tisha Tolar

Mark Zuckerburg and the Facebook team are on the fast track to getting a trademark on the word ‘face’. The word ‘book’ however, is proving to be a bit more of a challenge.
The word ‘book’ has already been claimed by an online company called myeworkbook.com. Their claim on the word is as a result of their business which is… Read more

The Best Social Media Sites to Increase the Exposure of Your Business

  • November 24th, 2010 by SEM Contributor

If you want to make social media work for your business, the only real blueprint for success is to be patient, creative, and open to anything. Social media success isn’t an exact science, but anyone looking to improve their visibility should look into these top social media sites for business.
Twitter
If you are looking to raise your business’… Read more

10 Tips for Keeping Social Media Truly Social

  • October 20th, 2010 by SEM Contributor

The web is overflowing with blog posts, news articles, and even YouTube videos that give people all sorts of juicy Internet marketing tips. There are plenty of helpful articles about “leveraging” Twitter, Facebook, and YouTube to work for your business and your professional networking.
The apparent web-based obsession with commercializing social media should be no surprise for two reasons:… Read more

Social Media BP-Style

  • June 2nd, 2010 by Tisha Tolar

BP is finding out the hard way that maybe they should have had all their bases covered when it came to recent developments. Not only is there a major environmental disaster but the recent storm over some not so popular tweets surfacing from major social networks have left BP holding the bag.
With tweets such as:

‘The good news:

Read more

Organize Your Online Contacts with WordPress-to-Lead Plugin

  • May 5th, 2010 by Annie Wallace

Getting in touch is the foundation of online “socializing” and while there are plenty of newer methods to do that (via Twitter, Facebook, other social networks and tools), an email is both the traditional and most efficient way to contact a person.
If you receive many messages from your blog contact form or if your small business uses WordPress… Read more