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The Best Social Media Sites to Increase the Exposure of Your Business

If you want to make social media work for your business, the only real blueprint for success is to be patient, creative, and open to anything. Social media success isn’t an exact science, but anyone looking to improve their visibility should look into these top social media sites for business.


If you are looking to raise your business’ profile and make connections with consumers, Twitter is a fantastic arena to get the word out and form worthwhile connections. Many businesses only use Twitter to update their followers on what is happening on their site, which is fine, but Twitter can do so much more for your business if you focus on community building. Twitter is a great way to interact directly with your consumers, and Twitter’s @replies and direct messages are a great way to communicate with your followers and get feedback.

Many businesses offer special Twitter-only discounts and contests to build their visibility, and you can join “Twibes,” which are Twitter users who have common interests. While it may be tough to build a large following at first, users shouldn’t find it too hard to build a following, as long as they are active, creative, and willing to put themselves out there. Twitter has around 150 million users worldwide, and it pays to take advantage of one of the world’s largest social networking and microblogging sites.


Linked in is a site that is known primarily for job hunting, but it is much more than that. LinkedIn helps you form new connections and nurture current connections with other professionals, and it will also alert you to previously forged connections that you didn’t even know you had. It features a variety of helpful features, including a handy Events app that allows you to connect with contacts in other cities and a “Six Degrees of Separation” feature, which allows you to use your current contacts to gain valuable introductions to their contacts. You can update your status to let others know what is going on with your business, and readubg other people’s status updates will help you stay abreast with what is going on in the business world.


We couldn’t write a list about social media without at least touching on the biggest social media site on the planet. Facebook, like Twitter, is a great place to build a community that will help your business. You can create a business page that will allow you to post videos, links, updates to your site, and invitations to any upcoming events. You can attract new fans through Facebook’s inexpensive internal advertising. It also allows you to connect with both potential clients and like-minded business owners. Business owners all over the world are making use of Facebook’s helpful features and over 500 million users. You definitely should too.

Along with the big three, there are many other social media sites on the ‘Net that can help your business, depending on what type of business you have. YouTube is one of the most widely used sites on the net, and it is great for posting short videos about your company that can either promote your company or demonstrate your individual expertise. You can also easily start a professional looking blog on popular sites like and, which both have millions of users and are free to use.

There are myriad ways to use social media to build your business, and it simply doesn’t make sense for owners of businesses — no matter what size — not to take advantage of them.

Daniel Alvarez is a contributing expert for

Posted in Social Networking. Tags: , , , , , ,

6 Replies

  1. I’m a Linked in member but I mostly use Twitter and Facebook, I find those sites being more social

  2. I have been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.

  3. The social platform you decide to go for will depend greatly on what you do/sell. People like hairdressers should invest their time in Facebook, then Twitter (if they still have time). I am not so sure about LinkedIn, though.

    Others professonals – like lawyers, accountants, solicitors etc… – need to think about LinkedIn first.

  4. More Effort Please Nov 25th 2010

    Captain Obvious on this post, no? Let’s name the three most obvious social media sites.

    There are soooo many business-oriented social media sites. Maybe look a little deeper than just the big three.

  5. I use Twitter all the time, love it! I haven’t has as much success with Facebook.

  6. I love Twitter! It has worked the best for me so far.

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