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April 9th, 2012 by SEM Contributor
So, you’ve worked hard, gained friends and followers, tweeted your heart out and have finally created something beautiful. The boss is happy and the customers keep on coming back for more. A good start – but a few hundred followers aren’t going to start a revolution. You have to be cruel to be kind; because you will never hear any… Read more
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March 20th, 2012 by SEM Contributor
As much as social media has allowed individuals and companies to connect, the unfortunate fact has been that many social media sites did not allow self promotion. As a result, many business owners have struggled to find a way to use these sites to promote themselves and their businesses without breaking the rules and without being censored.
All too often,… Read more
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March 14th, 2012 by Annie Wallace
Having been in journalism in one form or another now for 23 years, I have seen a variety of changes.
Among those changes is the advent of social media, something that many of us have welcomed with open arms. Others, however, have been slow to get on the social media train, with some even missing the train altogether.
My current… Read more
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December 22nd, 2011 by Annie Wallace
Social media is a powerful tool that all businesses should integrate into their marketing campaigns.
However, there are many older businesses owners that avoid, or even refuse to use social media.
According to a report from The Business Journals, the younger business professionals more so than older business pros view technology as a critical component to effectively do their jobs.… Read more
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July 12th, 2011 by SEM Contributor
Business networking has moved beyond the corporeal boundaries of business dinners and cocktail parties and into the ether world of the Internet. LinkedIn is arguably the most effective professional and business-oriented social networking organization available today.
Whether you are looking for a job, have a job to offer, are searching for investors or want the perfect contact for a business… Read more
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June 23rd, 2011 by SEM Contributor
We have Facebook and Twitter, perhaps hundreds of thousands of forums and websites pertaining to our business niche, email, text messaging, phones – why should we use LinkedIn? Is it not just another website that will take our or our marketing team’s time up?
The value of LinkedIn, for many, is not the quality of the site or the tools,… Read more
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April 12th, 2011 by SEM Contributor
As a communications tool, LinkedIn offers individuals and companies multiple opportunities to engage specific groups with relevant content. On the consumer side, these benefits have an established record of success: the size of the audience – which numbers more than 100 million members worldwide – confirms the importance of LinkedIn as an effective medium for finding jobs, networking with peers,… Read more
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March 22nd, 2011 by Cijo Abraham Mani
LinkedIn launches its social news product for professionals LinkedIn Today. The main objective of this product is to make professionals know top stories from their network and industry.
The Linkedin Today webpage has different categories to meet the professional interests of Linkedin users. P
rofessionals from different industry can get the latest trending topics and news. The professional social news… Read more
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February 15th, 2011 by SEM Contributor
I was making my way home from work the other day, strolling through Bognor Regis when I walked past the office of a local taxi service. I noticed that an A4 piece of paper had been sellotaped to the window, announcing to anyone passing that the company now has both a Twitter and Facebook account. This amused me since I… Read more
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January 24th, 2011 by SEM Contributor
Social Media continues to grow and become more important for business. This is not an assertion but a fact. Consumers continue to head for social media sites in their droves, and marketers are recognizing the importance of attracting and keeping those users. One of the most important challenges that face today’s companies is how to optimist their LinkedIn accounts.… Read more