Hottest News on Social Media

How to Create Interactive Twitter Posts for Your Business

  • November 21st, 2012 by SEM Contributor
Social media is a valuable tool when it comes to marketing your business, and you probably know how much time and effort it takes to develop a strong social media presence. However, there is much more to social media than spreading the word about your brand. You must also develop relationships with your audience members, and that means getting them… Read more

Landing That Job via Online Presence and Influence

  • September 24th, 2012 by SEM Contributor
2012 has been a whirlwind of a year and in just a few short months it will all be over – but not happily for everyone. We’re in September and like many other job hunters you have an overwhelming feeling of “Where the heck are the jobs?!” For the most part so many applicants feel very disoriented, frustrated and from… Read more

5 Ways Social Media Could Improve Your Business Language Skills

  • July 4th, 2012 by SEM Contributor
For any business, communication is one of the most important tools needed for success. Unlike casual conversation, business interactions can be more reliant on certain language skills and understanding these is vital to your performance. Social media can help improve these skills, giving you an easy way to gain success in your business – but how? 1. Regular use There… Read more

10 More Business Social Media Own Goals!

  • April 9th, 2012 by SEM Contributor
So, you’ve worked hard, gained friends and followers, tweeted your heart out and have finally created something beautiful. The boss is happy and the customers keep on coming back for more. A good start – but a few hundred followers aren’t going to start a revolution. You have to be cruel to be kind; because you will never hear any… Read more

Finally, A Social Network That Allows Self Promotion

  • March 20th, 2012 by SEM Contributor
As much as social media has allowed individuals and companies to connect, the unfortunate fact has been that many social media sites did not allow self promotion. As a result, many business owners have struggled to find a way to use these sites to promote themselves and their businesses without breaking the rules and without being censored. All too often,… Read more

Newspaper Publishers Not Embracing Social Media Are Missing the Train

  • March 14th, 2012 by Ann Smarty
Having been in journalism in one form or another now for 23 years, I have seen a variety of changes. Among those changes is the advent of social media, something that many of us have welcomed with open arms. Others, however, have been slow to get on the social media train, with some even missing the train altogether. My current… Read more

Why Aren’t Many Older Business Owners Using Social Media?

  • December 22nd, 2011 by Ann Smarty
Social media is a powerful tool that all businesses should integrate into their marketing campaigns. However, there are many older businesses owners that avoid, or even refuse to use social media. According to a report from The Business Journals, the younger business professionals more so than older business pros view technology as a critical component to effectively do their… Read more

LinkedIn: The Targeted, Professionally Social Network

  • July 12th, 2011 by SEM Contributor
Business networking has moved beyond the corporeal boundaries of business dinners and cocktail parties and into the ether world of the Internet. LinkedIn is arguably the most effective professional and business-oriented social networking organization available today. Whether you are looking for a job, have a job to offer, are searching for investors or want the perfect contact for a business… Read more

Is There a Benefit to Using LinkedIn?

  • June 23rd, 2011 by SEM Contributor
We have Facebook and Twitter, perhaps hundreds of thousands of forums and websites pertaining to our business niche, email, text messaging, phones – why should we use LinkedIn?  Is it not just another website that will take our or our marketing team’s time up? The value of LinkedIn, for many, is not the quality of the site or the tools,… Read more

LinkedIn: An Undervalued Marketing Platform

  • April 12th, 2011 by SEM Contributor
As a communications tool, LinkedIn offers individuals and companies multiple opportunities to engage specific groups with relevant content. On the consumer side, these benefits have an established record of success: the size of the audience – which numbers more than 100 million members worldwide – confirms the importance of LinkedIn as an effective medium for finding jobs, networking with peers,… Read more