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For those into the online dating scene, it seems Match.com and OkCupid have gone all the way. A merger between the two sites was announced and the acquisition cost Match.com a reported $50 million.
OkCupid is a rival online dating site that has been gaining popularity in recent months. The revenues of the site are primarily received from advertising but… Read more
It was announced on Monday that Facebook deals would be launching in Europe and the UK in the very near future. The extension of Facebook’s places function which is already established in the U.S has signed up major partners including O2, Debenams and Alton Towers already. This will add a new string to the digital media marketing bow for many… Read more
MySpace has been in the news lately – but mostly the news is bad. Massive layoffs have been announced again for the failing social site. In recent months, MySpace has attempted to make upgrades to cater to its remaining users. Bands and musicians in particular were still finding benefit with the site for promoting their music. However, with the large… Read more
Facebook has recently joined forces with The National Center for Missing and Exploited Children in the quest to recover missing children. A link to a new Amber Alert page has been created, allowing Facebooks to fan or request Amber Alert. By linking to this page it will allow users to received up to date news, feeds and alerts regarding missing… Read more
The professional networking site, LinkedIn, is known for developing effective email marketing campaigns to promote its premium memberships to its subscribers. Below you can find an example of one of its campaigns sent out on August 3rd, 2010
However for the first time on January 6, 2011, LinkedIn tried to promote its advertising platform, LinkedIn DirectAds to its subscribers through… Read more
If you aren’t getting as many Christmas cards in the mail as you used to you aren’t the only one. The requisite yearly holiday greeting card that was used to stay in touch with far flung aunties has been replaced by keeping in touch through social media.
Social media is now an acceptable way to wish holiday greetings. The… Read more
San Francisco based social network game developer, Zynga is known for some pretty out of the ordinary antics such as letting Snoop Dogg blow up an armored truck in the middle of a dessert or hiring scantly-clad mobster ladies to promote Mafia Wars in Las Vegas.
However, Zynga also did an innovative, yet less publicized, marketing stunt through social… Read more
One of the first rules we teach our children is never to talk with strangers. This is just as important making on line friends while on social networking sites. These days you never know who is lurking or viewing your profile.
Take the latest news that Al Qaeda may want to ‘friend’ you on Facebook. Terrorist organizations are using social… Read more
Mark Zuckerberg has decided to loosen his purse strings and donate a portion of his fortune to charity. Mark Zuckerberg, Facebook’s founder, has a conscience and is giving back. He says,
” people wait until late in their career to give back. But why wait when there is so much to be done?”
As a result Mark has given his… Read more
Google Trends indicates that the gap between the number of searches of ‘cyber monday deals’ and ‘black friday deals’ on Google is closing in as every year passes by.
The numbers you see on the vertical axis of the Search Volume Index (graph above) aren’t absolute search traffic numbers. Instead, Google Trends scales the first term you’ve entered so… Read more
