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Twitter at the Height of Fashion (Week)

Fashion Week in NY makes national headlines each year but for 2010, it was the social networking world that blew up with news about the upcoming fashions by known designers. Twitter especially seemed to be the go-to resources for fashion-conscious followers. Marketers of all-things-fashion have set the Twitterverse on fire with the start of New York’s Fashion week. Between September 9 and September 16, more than 165,000 tweets were posted on the social networking site under the hashtag #nyfw.

Brands such as Betsey Johnson and Michael Kors benefited from the activity as many increased their followers by the thousands, with one South Korean designer, Bumsuk Choi, increasing his following by 1,200 without having tweeted a single word in English over the course of the week. That number was a 40% increase in his following prior to Fashion Week. Celebrities were also abuzz with NY Fashion Week events and trends, keeping followers in constant touch with what was happening on the runways.

Just a few years back, Fashion Week was barely a blip on Twitter but with the random live tweeting marathons by noted designers including Marc Jacob’s and other social networker promotions via Foursquare and Facebook, Fashion Week capitalized on the immense vale of social networking and digital media with this year’s celebrations.

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5 Replies

  1. Hi .. i see you have a great post ! i hope you could make another one like this .. keep posting then. At present in the world fashion is most common so Wearing the latest in fashion is what every one of us likes to do. But it is very important to carry the clothes in style.
    At present wrap around sunglasses which extend past the eye to the temple and shields which are one piece are both hot on the fashion runway.
    At present a large handbag is the way to go which is great for women who need to mix style with functionality.

  2. Twitter help fashion industry to boom after a buzz around the international fashion week has died down. I am one who would killed for hourly updates on breaking industry news and trends about fashion. I can’t wait on twitter to see the new collection of fashion on twitter to see what’s what. Give me a shout if I’ve missed any feeds on twitter.

  3. This is really helpful thanks for sharing this one its really helpful to the people that using twitter.

  4. I agree with that Fatima, they have lots of page and topic here in this site and all of them are really helpful.

  5. So it is real? because when I see this I cant imagine that is real.. I know Its real. Thanks for sharing this.

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