December 20th, 2011 by SEM Contributor
Don’t act like you didn’t sit at work and play FarmVille all day when it first came out, until your company banned Facebook that is. Ha ha *points and laughs*.
Running a virtual farm may have appealed to a microwave-food addicted generation, but despite how massively popular it was when it first came out, it’s only third in line on… Read more
October 4th, 2011 by SEM Contributor
Foursquare has finally reached the milestone of one billion check-ins this week. The mobile app has had a continuous rise in popularity, and considering it was released in 2009, a substantial amount of activity has happened on the network.
For those who are not aware of the phenomenon that is Foursquare, it is a location based social network where you… Read more
August 23rd, 2011 by SEM Contributor
I write this at a time where Facebook has decided to enter the stock market. Of course it would seem like a good idea to invest in it given it’s sheer popularity, but that is until something overtakes it, the same way Facebook has overtaken MySpace in recent years. Now what site is exactly going to overtake Facebook, well that… Read more
April 5th, 2011 by Damian Davila
There are 3 important demographic trends happening in the United States. First, the baby boomer generation is about to retire and exit the workforce, which will increase its available free time for leisure.
Second, aging Americans are taking a deep interest in ways to overcome health and mobility barriers that prevent them from socializing with others. Third, aging Americans want… Read more
January 3rd, 2011 by Damian Davila
San Francisco based social network game developer, Zynga is known for some pretty out of the ordinary antics such as letting Snoop Dogg blow up an armored truck in the middle of a dessert or hiring scantly-clad mobster ladies to promote Mafia Wars in Las Vegas.
However, Zynga also did an innovative, yet less publicized, marketing stunt through social media… Read more
December 30th, 2010 by SN
On social networks, people find old friends and discuss their lives online, including sharing tips on coupons, offers, deals, and commenting to one another about brands and companies.
…Some people share things we’d rather not know about. But we won’t get into that.
Social media has proven to be a boon for marketing because it creates a space where companies… Read more
August 23rd, 2010 by Ann Smarty
In recent years the development of social web based platforms and their integration with real-time group-based gaming has bought about a whole new type of market, one that has extended itself well beyond even the wildest imaginations of its creators. Companies such as Zynga have seen unprecedented success with games like Mafia Wars, using Facebook to spread their influence virally… Read more