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September 27th, 2011 by Damian Davila
Given the rise of smartphones and the further introduction of basic mobile phones into rural areas, there is a strong trend towards using mobiles to conduct financial transactions.
The Industry
According to the Yankee Group, the worldwide transaction value of mobile payments will total $984 billion by 2014, up from $162 billion in 2010. Mobile payments is defined as transactions…
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May 30th, 2011 by SEM Contributor
Facebook offer a myriad of opportunities for business owners to attract and keep new clients as well as advertise their brand to markets that were not previously available to them. Aside from just attracting new business and marketing their brand, merchants can use also create a Facebook store in order to sell their products and services. Facebook offers a variety…
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February 14th, 2011 by SEM Contributor
Social commerce wasn’t something I had taken much notice of or indeed really cared that much about until I heard talk of it being able to increase sales for an ecommerce site. Then I was interested!
Before I started to research the idea I had a notion that this was a totally new type of commerce (which we can add…
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