Research Essay: Do Ads Work on Social Network?

• August 8th, 2011 by SEM Contributor

Friends to Fans and Followers: To generate brand awareness for its Old Spice fragrance line, Procter & Gamble invited Facebook users to “Turn Up Your Man Smell” by becoming “fans” of its products. Within a week, the brand’s fan page had more than 120,000 new fans. Not content merely to draw fans to its Facebook page, the Red Robin… Read more

YouTube Pushes For Awesome Non-Profit Videos

• February 23rd, 2011 by Tisha Tolar

Everyone knows YouTube is the place to get discovered and the site is using its star power to move forward with its Annual DoGooder Non-Profit Video Awards. This is their 5^th year with the awards program and they have set up a new award to encourage online participation. There will be $10,000 grants give to the winners in the… Read more

Google Working Toward Twitter Boost

• June 9th, 2010 by Tisha Tolar

Advertisers can now introduce Google users directly to their Twitter page right from their Google ads. Last year, Google struck a $15 million deal with Twitter that would incorporate ‘tweets’ into the search engine’s results. Google is finally ready to unleash a new type of display ad that will allow Twitter users to follow advertisers directly. The new ads will… Read more

Digg: Let the Users Vote on Advertising.

• June 5th, 2009 by Ann Smarty

Popular social-bookmarking site Digg announced this week that there would be a new ad system introduced soon. Up until now users have continuously blocked ads on Digg’s pages or simply ignored them, with the end result being a consistent loss to Digg’s coffers. Now they’ve got a new plan; they’re going to let the users themselves vote up, or vote… Read more