Hottest News on Social Media

How to Write Articles That Will ‘Share Well’ Through Social Media

One of my ‘favourite’ SEO strategies has always been ‘link baiting’. Essentially this means writing an article to be eye catching and entertaining enough that people will want to share it, so that then when they read it on your site they’ll be more likely to want to post it on their own websites or on forums. This was a strategy that was around before social media marketing existed in a big way, and one that allowed for a piece of writing to go ‘viral’ before the days of Facebook or Twitter. Fast forward a few years though and I’d argue that many of the social network marketers could stand to learn a thing from the technique.

The point is that too many people think that having a big network of contacts on a social mediaite is enough to ensure that their content will spread. The strategy for many of them it seems is to simply develop a large number of ‘followers’ or ‘friends’ and then to just share everything they create and hope for the best.

The problem is that not ‘everything’ is well suited to that kind of viral sharing, and like the link bait articles that SEO gurus use, a better strategy would be to devise articles from the outset that will be more likely to get shared. Here we will look at how to do that…

Write Articles With an Emotional Hook

The first thing you need to do if you hope for your article links to spread quickly is to give them some kind of emotional resonance. If someone reads your article and they come away thinking ‘wow’ or even feeling angry, then they will be more likely to share, comment or interact with that content in some way.

Write Articles With a Catchy Title

For someone to share your article they first need to read it, and the only weapon you have at your disposal as far as that’s concerned is the strength of your title. While you could write an entire article just one that, the tenets you should follow are to make your title descriptive of your article so that people know what it’s going to be about, to make it engaging in some way (again by making it emotional, or by asking a question or making a statement) and to use hyperbole (the ‘ultimate’ list, not ‘a very good’ list).

Have Your Audience in Mind

If you were developing a product as a business then you would first make a point of carrying out market research to make sure that there were people out there willing to pay for a product like yours. Think of your articles then as products, and make sure you’ve thought about who will actually be reading your article. Of course the larger your audience, and the more connected that demographic, the better chance of spreading your article will have.

Write Articles That Are Easy to Skim

People have short attention spans and in the world of social media this is exacerbated – when we check Facebook it’s normally a distraction so we don’t have time to sit down and read pages and pages of text. Make sure then that your articles are easy to skim through and that you use headers and bullet points so that people can quickly glance over your pieces and get drawn in.

Tom Koh is an SEO expert and has been in the internet marketing field since many years. He advises webmasters to build quality backlinks to get website traffic so as to get a good PR by Google.

Posted in Social Networking.

9 Replies

  1. Kieth Hudson Dec 31st 2012

    Sharing articles through social media is a great idea. These are the nice points that you have pointed out through your post. Writing an original and unique content needs dedication in order to reach the right audience.

  2. Ravi @ Technology Blog Jan 1st 2013

    Thank You
    Yes Attractive titles does increases visitors from Social Networking Websites… And Emotional Hook is a Trump Card which has to be chosen wisely. Thanks for Explaining Both things Thoroughly

  3. Joan Refugio Jan 1st 2013

    Sharing articles through social media is a great idea. These are the nice points that you have pointed out through your post. Writing an original and unique content needs dedication in order to reach the right audience.

  4. Sherry Deirdre Jan 2nd 2013

    Sharing articles through social media is a great idea. These are the nice points that you have pointed out through your post. Writing an original and unique content needs dedication in order to reach the right audience.

  5. Vernon Hiram Jan 3rd 2013

    Writing articles with an emotional hook can be very hard. You have to be sincere; otherwise it will just sound tacky.

  6. Roy Fredric Jan 3rd 2013

    All of these points are well made. A good title is important to ‘hook’ the reader, but the contents have to be just as alluring.

  7. Brenton Morton Jan 3rd 2013

    It’s easier said than done, but you do make a good point on how to structure an article. A good title, good content, and good layout will usually get attention.

  8. Doreen Dickens Jan 29th 2013

    Thank you for sharing these tips with us. Writing articles that emotionally connect with the audience is key to getting more traffic. As people read, they need to feel as part of the article and be able to relate with the events in the article easily. This is called appeal to emotion in other words. The articles may also be backed with visual images/photos as we all know a picture is worth a thousand words!

    Good work and you have hit the nail right at the center!

  9. Amanda Adams Mar 23rd 2013

    “Write Articles With an Emotional Hook” That hit home really hard. Thanks for sharing


Leave a Reply

What is 4 + 15 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)


-------------------------------------------------------