Social networking sites have been dominating the internet for over a decade now. These sites such like Facebook and MySpace bring people from all over the globe together in a format that allows users to share anything from their life stories to their pictures. The race to be the best social networking site has just introduced a new player: Google +. Even though you thought the battle was over with Facebook and Twitter, Google + believes that it has entered the race at the perfect time after watching its competitors make a string of mistakes.
Google brought in heavy-hitter Andy Hertzfeld as the lead designer of this project. Part of the original team for Apple/Macintosh design, Hertzfeld has a strong record of accomplishment that he brought to the table when designing Google +. Google + focuses all interactions on the “circles” feature. This feature allows users to add certain people to different circles, therefore, compartmentalizing their interactions. This makes up for the rampant issues with Facebook’s security.
Many users complain that their pictures and posts have cost them their livelihood in part due to the negligence of Facebook and mostly because of the carelessness of the user. This is because Facebook is constantly changing their security processes, leaving users vulnerable to sharing things they do not want some people to see. The circle feature allows users to choose what information is shared with each circle individually. It is like having separate profiles for work, friends, family, and more. This unique design is one that may take a little getting used to for many social network users, but the safety and security may prove worth the adjustments in the end.
Google + is getting more notoriety for its design than Google has ever received for any other project that it has undertaken. Google + is currently in limited release and is allowing a period of beta testing to ensure that it is fully ready when it hits the market. The design for the site has been carefully orchestrated and clearly brings Google in as a contender to the social networking frame. The design of Google + is just a start in the redesigning of many other Google operations, meaning the company needs to appeal to the up-and-coming designers, ensuring their product is the best. Gmail, Google Search, and Google Calendar have recently launched well-received new designs.
The positive point of the whole brand that Google has created is that it does not matter what they release, they will always get thousands of users. However, when they have a great idea and pull in the right design team, Google will know that their reputation will be boosted, and the market understands that history is about to be created. Google has clearly set its sights on capturing a large section of the market from Facebook and Twitter with the view to overtaking it one day. If it is successful, not only will Google make a killing but the future of social networking will change.
This article was written by Kristian part of the RFK Solutions Ltd content development team. RFK Solutions are a Website Design and Search Engine Optimisation company based in Scotland, UK.