Not so long ago, just the simple fact of having your business represented on a social media platform was enough to get you noticed. Starting 2012, this is no longer the case and as a result, social media optimization is more important than ever before. With this in mind, here are five great tips that if used correctly will make your business stand out from the crowd.
1. Share and Share Again
If you are looking for exposure, then the best way to do this is through sharing. People love to share information, so make it easy for them to do so. If readers have to jump through hoops to be able to share your content with their friends, then chances are they aren’t going to bother. By placing share buttons on your content you will make it much easier for that content to go viral.
2. Don’t Forget About your Website
With all the emphasis being on social media sites like Facebook and Twitter, it’s very easy to neglect your company website. It’s no good having a great looking Facebook page and an awful website that hasn’t been updated in months. It simply isn’t going to do you any favors in the credibility stakes. Instead make your website a centralized hub or focal point where people can gather a plethora of information about your business and indeed your brand. By all means, incorporate Facebook and Twitter feeds and YouTube videos into your website, but make your website the path that all roads lead to.
3. Embrace Feedback
Social media is all about engaging with your audience and that means good or bad. In the past companies have been known to censor legitimate complaints and this isn’t a good way to connect with your audience. Instead be open, honest and embrace good and bad feedback. A quick and helpful response is often a great way of turning a disgruntled customer into a customer for life, so embrace feedback rather than hide from it.
4. Rewarding Visitors to your Site
A simple way to attract visitors to your site is to reward them for connecting. This doesn’t have to mean in a financial way, but instead try to think outside the box. Why not give them useful hints and tips, or make your Facebook status updates quirky and funny, causing people to want to connect. Do whatever it takes but be ingenious and be inventive.
5. Acquiring Social Proof
Have you ever passed by a market stall, seen the large crowd and stopped by to take a look at what they’re selling? In the same way, this can be said about Social Media. For example, businesses that have acquired social proof by gaining several thousand Facebook fans are far more likely to attract more visitors than a business with a small handful of likes. Credibility is everything, especially when it comes to social media optimisation.
So there you have it five great tips that if maximized, just might take your business to the next level.