They are amongst the most hotly discussed topics in the Social Media scene at the moment. How much Klout do you have? What’s your PeerIndex score? – are common questions that circle in the Social Media universe.
Some fiercely deny any relevance of such scores, while others appear to see it as a make or break to build a relationship with a user. So before we go any further:
What do these scores actually measure?
From my research PeerIndex boasts the more detailed and more useful score. Their analysis takes into account up to 5 different Social Networks including Twitter, Facebook, Quora, Linkedin and your blog.
What I particularly like is how they split their measurement up in different “resonance topics” you are influential in. Further analysis include the level of your activity, which is obviously important to measure influence.
The “Audience Score” measures how receptive your audience is for the content you are providing, which is another very thoughtful point to measure.
Klout on the other hand first of all only allows for integration with Twitter and Facebook. Their measurement is in general very heavily Twitter only focused.
I also found that your Klout mostly relies on all engagement going on. How many people click your links and who clicks. Who retweets, @’s, follows, lists you and how often? Hence it is largely dependent on your activity on Twitter and the interaction with you and others.
My conclusion is that PeerIndex overall provides the more useful score as it goes across the whole web and categorizes very smartly in various topics. For purely Twitter related purposes I believe Klout boasts a more accurate measurement.
Why do these scores matter?
Although in the early stages, I believe that making use of PeerIndex or Klout can be very helpful. Of course being obsessed with the bare number is not an approach that is recommended.
Yet doing it the other way round and seeing the number as a result of what and how you interacted in the past is very valuable. It immediately gives you a rough idea about how well connected, informed and engaged a certain person is.
Especially something like PeerIndex’ group feature, which allows you to feed your Twitter lists or other curated lists in to rank them via their scores makes organizing and interacting a lot easier:
How could this be used in the future?
One use case I saw was that companies use your score after you issued a complaint or feedback to weigh how important your response was. If this is recommendable is questionable, yet it shows how these measurements can bring structure to the web in a new way.
Another one is that it might become a powerful source of traffic in the future. If we see PeerIndex and Klout as a search engine for people in which you rank in the top it will help you to get found for your expertise.
Of course these scores will never replace word of mouth and relationships that come from the engagement itself. Yet I believe they can be a powerful add-on to order quality and make for better results in your search for people to collaborate with.
Over to you now. What is your experience with these scores? Do you think PeerIndex and Klout can be helpful in the future for you?
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