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YouTube Phenomenon: Barely Political

If you think that Justin Bieber, Lady Gaga or Kesha dominate YouTube, you are wrong!

Glitter Puke

Type in YouTube Glitter Puke and you’ll find a video with over 82 million views.  The Key of Awesome is part of the comedy network Barely Digital, which is a branch of Barely Political. Barely Political was launched in June 2007 with the debut video “I’ve Got a Crush on Obama,” featuring soon-to-be icon Obama Girl.

Obama Girl

That video quickly became one of the most talked about and blogged about comedy videos of all time, particularly as Obama’s popularity was rising. Since then Barely Political has become one of the most popular online network, reaching over 1 billion views on YouTube. According to Mashable, The Key of Awesome is currently the 2nd most popular web series on the Internet. In October 2007 Barely Political was bought by Next New Networks, for an unknown amount, which in turn was acquired by YouTube in spring 2011.

Besides the Obama Girl series and the Key of Awesome, Barely Political also has produced other hit shows such as Tech Know and Autotune the News.

The most watched web series is The Key of Awesome, mostly for the parodies of most pop culture songs such as “California Gurls” by Katy Perry. Watch more shows from the Key of Awesome at

By Damian Davila, blogger covering social media at You can read more articles from Damian at SexySocialMedia here. Follow him on Twitter at @idaconcpts.

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10 Replies

  1. Lorarian89 Aug 29th 2011

    Yes I watched once one of the Obama girl series…so funny 😀

  2. I was watching a program on the 9/11 nay sayers ealier and they really highlighted how today anyone in the world can put their thoughts in front of the world in the way you needed a Hollywood budget to do just a few years ago. Its so true.

  3. :) I didn’t knew that! this video is so awesome!!!

  4. Two thumbs for Obama Girl! It was so awesome and funny. I love this video.

  5. I think this video is created only to criticize Obama, but I really find it funny and interesting.

  6. Obama really worked hard on this video. Quite funny for me. Obama made me laugh at this point!

  7. LOL! Thanks for sharing this! It’s a really funny video!

  8. @Andrew Glad you liked it!

  9. Making fun of Obama is the enjoyment of other people. I’m not against Obama but this video makes me laugh.

  10. I have not noticed that site much but I will definitely watch it. It so amazing they have come up with that much for their viewers. Thanks for sharing.

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