Are Major Social Media Purchases Profitable?

• January 31st, 2014 by SEM Contributor

The level of competitive intensity in the social networking industry is very high. The most popular social media platforms have to make constant improvements to their websites and services in order to remain on top. These improvements can be made in a number of ways, and one of them is to acquire existing companies or technologies that can enhance the … Read more

Social Shopping and Saving with Rather Be Shopping

• August 25th, 2011 by Ann Smarty

Another hot shopping season is almost upon us: “Back to School” and pre-Christmas shopping is almost around the corner. You’d better get ready! Here’s a hot new tool to add to your arsenal: Rather be Shopping Rather be Shopping is the collection of hand-picked coupons and deals from around the Internet. The feature coupons by category (Apparel/Clothing, Gifts and Flowers,… Read more

Retailers Utilizing Social Media to Attract Back to School Shoppers

• August 10th, 2011 by Ann Smarty

When I was a kid (seems like an eternity ago) – those dog days of August meant only one thing – school was just around the corner. But instead of the old days when we would go off with our parents to the mall to shop for back to school clothing or page through the latest Sears or JC Penny… Read more

How Location is Affecting Our Search and Buying Habits

• May 11th, 2011 by SN

During the 1990s, many businesses found that they could use the Internet to connect with their customers. As technology improved, they could even sell products and services directly to clients over the Internet. Many experts thought that this would have a negative effect on local businesses. More recent trends, however, have focused on the advantages of using online group buying… Read more

Shopkick Bridges the Online and Physical Retail Worlds

• January 10th, 2011 by Damian Davila

Funded in 2009 by Kleiner Perkins Caufield & Byers (KPCB), as part of its “iFund,” in cooperation with Apple, and by Reid Hoffman, Founder of LinkedIn and investor in Facebook, Shopkick has the vision of bridging the mobile and physical retail worlds. Shopkick’s iPhone and Android apps allow store patrons to automatically check in at stores as they walk in,… Read more

Groupon Declines $6 Billion Offer from Google

• December 20th, 2010 by Damian Davila

Groupon’s CEO, 30-year old Andrew Mason, has just joined the Hall of Fame of Entrepreneurs that say no to a lot of money. Just like Facebook’s Zuckerberg did to Yahoo! and MTV Networks just a few years ago, Groupon has declined the $6 billion offer from Google. There are both supporters and critics of Groupon’s snub to Google, but nobody… Read more