Hottest News on Social Media

The Sexy Truth of Converging Marketing Trends

  • July 30th, 2013 by SEM Contributor
Elegancia’s 007 Suite, after our own Sexy Social hearts – courtesy Elegancia
Effective social media marketing never really was a linear function operating within the so-called marketing funnel. And particularly where hospitality is concerned, marketers trying to “convert” in conventional ways has often proven disastrous. A recent article we caught via the a tweet (below) from @emmanuelleMTL a Montreal VP of Marketing in… Read more

Branding Your Company Via Vine

  • June 10th, 2013 by SEM Contributor
If you aren’t sure what Vine is, you need to stop what you are doing and pay attention. This new app from Twitter can help bring your company’s brand to the front of the crowd by using a few seconds of your time. Vine is an app you install on your phone for shooting short six second videos. You’ll be… Read more

Why Doesn’t Our Company’s Social Media Work?

  • April 17th, 2013 by SEM Contributor
The thousands of ‘Likes,’ Comments and Shares you expected to happen naturally for your company Facebook page never materialized, huh? There are a number of reasons why your company’s social media isn’t working. Luckily, there are some great tips for creating buzz around your social media platforms. Ready to get social? Give your customers a reason to visit your social Read more

How Social Media Can Benefit Learning

  • March 19th, 2013 by SEM Contributor
There’s more to social media than lolcats and inane status updates. It often gets a bad rap as it’s the main blame for procrastination and distraction, however, if used correctly, it can provide the perfect space for learning. According to a recent study, students increased their engagement two-fold over a semester when asked to contribute to class discussions via Twitter… Read more

Social Media Platform Basics for Marketers

  • September 21st, 2012 by Damian Davila
Let’s face facts! Most people use social networking websites for one thing or another. You rarely come across someone who doesn’t have some kind of social network profile, either a Facebook, Twitter or some other type of account. As a small business, you need to include social media marketing as part of your strategy; the reasons vary, but marketing experts will… Read more

Undroppable: Social Media is Being Used for a Documentary

  • August 7th, 2012 by SEM Contributor
Too many American students are not realizing the value of their education and are dropping out of school. Though schools have constantly enlisted the help of motivational speakers and guidance counselors, and though the rest of the world has been witness to public service announcements, these tactics are no longer having the same effect. The structure of our world has… Read more

5 Ways Social Media Could Improve Your Business Language Skills

  • July 4th, 2012 by SEM Contributor
For any business, communication is one of the most important tools needed for success. Unlike casual conversation, business interactions can be more reliant on certain language skills and understanding these is vital to your performance. Social media can help improve these skills, giving you an easy way to gain success in your business – but how? 1. Regular use There… Read more

The Next Phase of Social Media

  • April 16th, 2012 by SEM Contributor
Back in the eighties social media began in chat rooms intended for college use and the military.  The Internet was intended to exchange instant messages via email using the infamous Darpa program.  Today, social media can be used by anyone and everyone who has access to the Internet.  What call waiting was to us who remember it in the 80s,… Read more

Social Media – Are You Having Your Say?

  • March 20th, 2012 by SEM Contributor
From playing an online version of a T.V show, to sitting in front of a camera competing for real – the transition is easier than ever before, but what implications does this hold for society at large? It used to be that audience participation was limited to the annual panto, where cries of: “Oh no, he isn’t!” were expected and… Read more

Social Media Predictions for the 2012 Election

  • January 19th, 2012 by SEM Contributor
The Presidential election of 2008 has been dubbed by some as being “the Facebook election” – and as more and more political candidates pick up fans on Facebook and followers on Twitter, campaign consultants are predicting that social media will drastically change the way elections are determined – from the presidential race to local elections. In fact, it has been… Read more