Friends to Fans and Followers: To generate brand awareness for its Old Spice fragrance line, Procter & Gamble invited Facebook users to “Turn Up Your Man Smell” by becoming “fans” of its products. Within a week, the brand’s fan page had more than 120,000 new fans. Not content merely to draw fans to its Facebook page, the Red Robin restaurant… Read more
Social media marketing is evolving fast and companies are struggling to keep up with new tactics and strategies. What worked two years ago is becoming less effective.
The following are some vital elements which you need to keep in mind when marketing in social media.
Go Real Time
Social media marketing is about publishing in real time. This means that… Read more
Facebook recently expanded its facial recognition abilities to include users throughout the world, where it previously (as of December 2010) was only available in the United States. There’s been a bit of an uproar for two main reasons:
Facebook failed to properly prepare users by not explaining exactly what the facial recognition software did or how it was used.… Read more
Social media is revolutionizing the way that consumers think and is strongly influencing the way that they make decisions. This reason should be enough for dentists to take their dental practices online and into these social media websites. However, this is often rarely the case. A lot of dentists are still wary about what the internet can do and hold… Read more
Women are very competitive in many ways. They have proven their multi-capabilities throughout the globe. They are really fantastic in every aspect of life. They can even do things like men. Could they prove that they are more dominant than men? Well, based from the modern trend of the world today, women are spending more time in social networks than… Read more
Over 500 million people have Facebook accounts and 50% of those people log into the site daily in order to post status updates. About 100 million people have Twitter accounts and there are about 55 million “tweets” per day that are posted on the network. After looking at these numbers, it should come as no surprise that there has been… Read more
Cyberbullying has become almost as prevalent as school yard bullying and represents a serious stain on the potential safety of children. When it comes to internet safety for kids, cyber bullying is the second largest threat online.
Cyberbullying has gained a high profile due to a series of cases in schools and workplaces where cyber bullying as caused high levels… Read more
Facebook offer a myriad of opportunities for business owners to attract and keep new clients as well as advertise their brand to markets that were not previously available to them. Aside from just attracting new business and marketing their brand, merchants can use also create a Facebook store in order to sell their products and services. Facebook offers a variety… Read more
Social media has many uses and has long been championed as a cause for good. Like many new communications methods that preceded it however, social media, that is Computer Mediated Communication using social networking platforms like Twitter and Facebook, has long been dogged by accusations that it is the harbinger of doom and the end of mankind as we know… Read more
I am sure that most people have at least one down-in-the-dumps friend connected to their Facebook account who regularly posts status updates regarding how depressed they are, or how they are contemplating suicide or self harm. Some of the harsher folk amongst us would see this as an act for attention but more compassionate individuals would simply read this as… Read more
