Retailers Utilizing Social Media to Attract Back to School Shoppers

August 10th, 2011 by Annie Wallace

When I was a kid (seems like an eternity ago) – those dog days of August meant only one thing – school was just around the corner.
But instead of the old days when we would go off with our parents to the mall to shop for back to school clothing or page through the latest Sears or JC Penny… Read more

Holiday Shopping Getting Boost With Social Media

November 26th, 2009 by Tisha Tolar

For retailers, it’s usually the most wonderful time of the year, but with consumer spending down because of the recession, businesses are looking to social media tools such as Twitter, Facebook, and YouTube to draw in more holiday shoppers. Deloitte recently released its 24th Annual Holiday Retail Spending and Trends Survey. They questioned over 10,000 consumers and found that… Read more