How Are Hotel Chains Getting More Social With Travelers?

• November 19th, 2013 by SEM Contributor

As the demands for hotel reservations increase due to the holidays or business requirements, more and more companies are turning to social media to promote deals and address customers’ concerns. Some of the more social hotel chains include Hilton, Radisson, Westin, Comfort Suites and Marriott. Those who book hotel rooms like to feel that the company cares about their experiences; … Read more

The Sexy Truth of Converging Marketing Trends

• July 30th, 2013 by SEM Contributor

Effective social media marketing never really was a linear function operating within the so-called marketing funnel. And particularly where hospitality is concerned, marketers trying to “convert” in conventional ways has often proven disastrous. A recent article we caught via the a tweet (below) from @emmanuelleMTL a Montreal VP… Read more