Hottest News on Social Media

How to Optimize Your Facebook Cover Photos to Generate Leads

  • January 16th, 2014 by SEM Contributor
The presence of social media sites and the internet in general has given us a plethora of opportunities that were nonexistent just a few years ago. Have you even wondered why Television is so cheap, or why allot of well produced content on the internet is free? Well, it’s because of advertisement. As we move more and more towards the… Read more

Social Network Offers Data-Matching Tool For Advertisers

  • September 25th, 2012 by SEM Contributor
In a move that is likely to have companies rejoicing and social media users worrying once more about their privacy, the social networking giant Facebook has announced that it will be allowing companies to upload their customer contact lists and cross reference these lists with Facebook’s massive encrypted the user databases. This has the enormous potential to offer great value… Read more

Hate ‘Em or Hate ‘Em Facebook Ads are Here to Stay

  • September 14th, 2012 by SEM Contributor
Online ads: marketers have a love-hate relationship with them; users have a hate-hate relationship. Marketers love them because they provide an easy and affordable way to reach a wide target audience. They hate them because they’re not really proving their worth in terms of click-throughs and conversions. Users hate them because they’re ubiquitous and, despite what Facebook (and Google, for… Read more

How to Save Money on Insurance Using Facebook

  • August 8th, 2012 by SEM Contributor
The flood of advertising for affordable insurance is not limited to TV and print ads. Social network sites are now a place for insurance providers to offer discounts for safe, responsible drivers. Insurance companies maintain their own pages on Facebook and other similar media network sites, and visiting these pages may actually result in a savings on insurance. Although some… Read more

The Rise of Facebook Advertising Agencies

  • December 16th, 2011 by Damian Davila
You probably have seen Facebook Pages and ads for Jack Daniel’s, Dell, Capital One, and Dell. However, while you many not know is that these pages and ads are no longer being created by companies or traditional marketing agencies as much as they were in the past. As Facebook continues to grow as the biggest black hole in the Internet,… Read more