What Goes into a Successful Digital Strategy?

• January 17th, 2013 by SEM Contributor

I Hear There’s Rumours on the Internets … This infamous quote from George Bush Jnr may be a source of countless internet memes, but it also sums up the attitude of many misguided business executives whose digital strategies are doomed to failure. According to Gartner, 50% of enterprises are not receiving a worthwhile return on their investment in social media… Read more