Hottest News on Social Media

SellAround.Net: Invoking the Power of Social Media to Sell

When it comes to selling things online, no matter whether you’re getting rid of some unwanted items from around the home, starting your own business or selling on behalf of a company, making sure to promote your goods to a large and targeted audience will play a key part in seeing that a deal is done.

To that end, have introduced a service which allows anyone to easily set up an interactive sales based web widget, from which interested parties can place orders and pay for the goods you have on offer. These sales widgets appear can contain images as well as text.

Once a SellAround widget has been made, they can be easily promoted via all kinds of social media and web 2.0 platforms, such as Digg, Delicious, Facebook, WordPress, Flickr, Twitter and Blogger (to name just a few). From there your friends and followers can easily share your ad’s via their own social media accounts, helping to build up a potentially targeted viral marketing campaign for whatever it is you are trying to sell.

Potentially this could be a really great new way of selling goods and services online. After all, plenty of people already use their social media accounts to help them promote their businesses, even purely personal accounts sometimes get used to promote sales of unwanted items on eBay.

Advertisers spend huge amounts of money on getting their ads onto sites like Facebook, because they know it’s a great way to attract new customers. Considering how easy SellAround is to use, it provides the perfect way for both novices and time starved professionals to easily promote anything they may have for sale, harnessing the full power of the social net in order to do so.

Some people may not be happy with seeing personal social media accounts being used to sell merchandise, the occasional link to ebay is one thing, but constantly sending out adverts in the hopes your friends will help make them go viral is generally quite a good way to get yourself ignored.

Another problem with this kind of promotion is that if you are a business using this service, it isn’t possible to tell who it is that set the sale up for you. Getting an ad to go viral without offering anything in return, simply by spreading it across web 2.0, will not be as easy as it sounds. In my opinion, the more often an individual tries to use this technique, relying solely on the goodwill of their followers, the less likely it is to work.

When a product is sold via a SellAround widget, the site charges an 8% processing fee, this is on-top of whatever fee PayPal charges you for the sales (normally around 3%). That’s actually more than the %5.25+PayPal fees that Ebay sets, which is already prohibitive enough that many people prefer to sell via classified sites such as Gumtree and Craigslist instead. To me it seems like quite a lot of money for what is essentially a very simple tool, one which provides absolutely no traffic to your ad under its own power (as Ebay potentially does).

Still it’s a very interesting business concept and could well be a big player in years to come. So I would say that is definitely a start-up worth watching.

Post image by Refracted Moments™

Posted in Social Startups. Tags: ,

2 Replies

  1. Well we all know that almost all the people are using different kinds of social media sites, aside from that they can use this for online business. i really appreciate this article you have shared and my thanks to this site. i have learned a lot.

  2. Perfect we don’t need any software to gain extra income, by this social media sites, its worth it.

Leave a Reply