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Salesforce Embrace AI

  • April 27th, 2016 by SEM Contributor
The rise of business intelligence in response to the growth in data use and the importance of effective integration, analytics and reporting in a BI platform. Business intelligence on the rise as data collection increases The rise of Business Intelligence (BI) and data insights is illustrated perfectly by American cloud computing company Salesforce’s acquisition of Metamind, an artificial intelligence start… Read more

Defining Growth Hacking And Product Management For Startups

  • April 18th, 2016 by SEM Contributor
Product management is known to be generally misunderstood, primarily because of the complexity of this role. And within the startup world, this role has a new friend in the same category – growth hacking. Let us take a closer look at these two and gain a better understanding of both terms. Definition of Product Management Let’s begin by stating what… Read more

How to Provide Better Customer Service [Infographic]

  • April 6th, 2016 by Olga
No matter the size of your business, excellent customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers. Did you know that according to American Express, 55% of consumers have intended to make a… Read more

Understanding Marketing Intelligence Reports

  • April 1st, 2016 by SEM Contributor
Gathering data is an important step towards understanding your market, but it is how you interpret that data that really counts. Getting To Grips With Marketing Intelligence Reports Market intelligence is key if you wish to outperform your competitors and stay one step ahead in your chosen industry. However, over the years, the way in which market intelligence is gathered… Read more

Google Joins Facebook For Open Compute Project

  • March 31st, 2016 by SEM Contributor
Improving data centers is a good thing for everyone, so even rivals like Facebook and Google are willing to team up for this endeavor. Rivals don’t always help each other, but when both stand to benefit, it makes sense. They are in fact teaming up. Google has joined Facebook’s open computer project that is researching how to improve data centers.… Read more

10 Must-Know Social Media Tips

  • February 28th, 2016 by SEM Contributor
Social media marketing is an effective tool for marketing if used properly in sync with the digital trends of today. Generating business with social media to build identities is a daunting task. No matter you are a beginner in social media, or have accounts on its leading platforms such as FB, Twitter, LinkedIn, or G+, the following 10 tips will… Read more

A Website: The Business Essential Of The 21st Century

  • January 18th, 2016 by SEM Contributor
A decade ago many businesses could operate without a website. Local companies didn’t lose much without a Web presence, and simple sites worked for large corporations. At this point, every company in the developed world benefits from a website. Even smaller operations in the smallest of towns are included here. Websites sit atop the list of business essentials in the… Read more

Avoid These SEO Penalties In 2016

  • December 21st, 2015 by SEM Contributor
Poor quality copywriting There’s never been a better time for copywriters – at least those who are only interested in creating good quality, relevant content that really sells. With so much emphasis on customer engagement and the need to produce authoritative, useful writing to improve conversion, Google will be penalising low quality website content more seriously, and punishing those that… Read more

Google Takes On Hacked Spam Sites

  • October 20th, 2015 by SEM Contributor
Google’s latest series of search algorithm updates to clean up its search engine has been launched. The update is “aggressively targeting hacked spam” and is expected to impact up to 5% of search queries. Website hacking for the purposes of creating link networks, to help other sites rank in search, has become a major problem in the last few years.… Read more

9 Reasons To Use WordPress

  • September 23rd, 2015 by SEM Contributor
You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host it for you? If so, which service provider do you… Read more