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Cyber Monday Catching Up to Black Friday

Google Trends indicates that the gap between the number of searches of ‘cyber monday deals’ and ‘black friday deals’ on Google is closing in as every year passes by.

The numbers you see on the vertical axis of the Search Volume Index (graph above) aren’t absolute search traffic numbers. Instead, Google Trends scales the first term you’ve entered so that its average search traffic in the chosen time period is 1.0; subsequent terms are then scaled relative to the first term.

In layman terms: the graph above indicates that from 2004 to late 2010 there has been a constant spike of search for both ‘black friday deals’ and ‘cyber monday deals’ on the last quarter of every of those years. Also, it can be observed that the gap between queries for the 2 terms is closing every year.

Particularly, 2009 was a big year for Cyber Monday as online sales hit US$887 million on Cyber Monday and $US318 million on Thanksgiving Day in the United States.

The term ‘Cyber Monday’ was coined by the National Retail Federation’s Shop.org as a “gimmick to jump-start online sales in the holiday season”.  On November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”. According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”.

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