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You have written your ebook. You have perfected every passage and reformatted it a dozen times. Everything you could possibly do to make it readable and enjoyable has been done. But high quality writing and editing is sadly not enough. Marketing is still key, and failing to properly promote your ebook will keep your readers from even knowing it exists.… Read more
Product management is known to be generally misunderstood, primarily because of the complexity of this role. And within the startup world, this role has a new friend in the same category – growth hacking. Let us take a closer look at these two and gain a better understanding of both terms. Definition of Product Management Let’s begin by stating what… Read more
Gathering data is an important step towards understanding your market, but it is how you interpret that data that really counts. Getting To Grips With Marketing Intelligence Reports Market intelligence is key if you wish to outperform your competitors and stay one step ahead in your chosen industry. However, over the years, the way in which market intelligence is gathered… Read more
Improving data centers is a good thing for everyone, so even rivals like Facebook and Google are willing to team up for this endeavor. Rivals don’t always help each other, but when both stand to benefit, it makes sense. They are in fact teaming up. Google has joined Facebook’s open computer project that is researching how to improve data centers.… Read more
Social media marketing is an effective tool for marketing if used properly in sync with the digital trends of today. Generating business with social media to build identities is a daunting task. No matter you are a beginner in social media, or have accounts on its leading platforms such as FB, Twitter, LinkedIn, or G+, the following 10 tips will… Read more
A decade ago many businesses could operate without a website. Local companies didn’t lose much without a Web presence, and simple sites worked for large corporations. At this point, every company in the developed world benefits from a website. Even smaller operations in the smallest of towns are included here. Websites sit atop the list of business essentials in the… Read more
Poor quality copywriting There’s never been a better time for copywriters – at least those who are only interested in creating good quality, relevant content that really sells. With so much emphasis on customer engagement and the need to produce authoritative, useful writing to improve conversion, Google will be penalising low quality website content more seriously, and punishing those that… Read more
Google’s latest series of search algorithm updates to clean up its search engine has been launched. The update is “aggressively targeting hacked spam” and is expected to impact up to 5% of search queries. Website hacking for the purposes of creating link networks, to help other sites rank in search, has become a major problem in the last few years.… Read more
You’ve heard again and again that having your own website and/or blog is essential to maintaining operational success. After all, it’s through online content that you are able to expand your brand awareness. So the question is, do you host your own site or do you let someone else host it for you? If so, which service provider do you… Read more
New businesses or those considering a digital presence have a great deal to think about when building their brand online to ensure that they anticipate all the ways in which to capture a customer’s interest and sales. Unlike physically walking into a high street shop, web consumers are attracted to an online product or service by a complex assortment of… Read more
