Privacy is an important concern given the rise of social media; at least to those that oversee the workings of Facebook. The freedom of information sharing can have as many consequences as it does benefits if users and owners are not mindful about privacy.
Social media continues to evolve as new members discover the intrigue of sites like LinkedIn, Facebook and MySpace. As user numbers increase so does the need for increased security and privacy awareness by the company as well as its users.
Back in December 2009, Facebook began an effort to urge users to update their privacy settings. Additionally there were efforts to educate users on the concept of privacy and the danger of sharing confidential or sensitive information in a non secure way. Some say the motivation behind the December policy change was to protect users; others argue it was to become more competitive with professional sites such as LinkedIn. Users who failed to get on board with the updates to their privacy settings were denied access to the site.