Admittedly, most people crave the stardom and attention that comes with viral YouTube videos. The right strategy to make this happen is perhaps the Holy Grail of online video marketing. With daily views of YouTube videos surpassing two billion and hundreds of original channels with different shows, it is no wonder that over forty-eight hours of video content are up-loaded to this site on a daily basis.
Only recently, Google announced that it would allocate almost $200 million to promote some of its original YouTube channels. This may seem a tiny sum for Google in terms of advertising expenditure, but considering the amount of leveraging it takes to promote videos on the site, marketers and independent video creators will most likely to be all over Google’s campaign, busy scripting the next viral phenomena on the internet.
Today, it is becoming more difficult to create viral videos on YouTube. According to a Pew Report, more than one-half (51.2%) of the most popular videos online are churned out by private citizens, while corporate entities only generate about 5% of such content. Sometime back, online videos of cats performing strange acts, babies singing and dancing to pop music, and pseudo-celebrities like Carly Rae Jepsen would go viral within a few days.
Nowadays, one is lucky to get a thousand views on their videos without doing some heavy lifting. In fact, YouTube has created a series of instructional pieces aimed at assisting the growing community of video creators to share their winning strategies with others. Albeit some people like Justin Bieber already have the secret to going viral, normal folk and small businesses can utilize some of these simple strategies to make their videos go viral online:
Strategies to Boost YouTube Video Viewership
1. Incorporate a Star/Celebrity
There are more than a handful of YouTube celebrities with more subscribers than most networks can barely manage to garner. An online star like Ryan Higa has over 5.4 million pre-existing subscribers on his channel. Kev Jumba and the precocious Justin Bieber generate hundreds of millions of views anytime they appear on online video clips. These online sensations can do magic to your online video marketing campaign by simply making cameo appearances. Of course, it will cost you a lot but being an overnight online hit hardly comes cheap.
2. Integrate Social Media Platforms
YouTube has incredible sharing ability across most social media platforms. You can easily share videos on Facebook, Twitter, blogs, Google+ and other popular social sites. Therefore, an online user with myriad twitter followers and Facebook friends is way ahead of one with insignificant online social presence. The former user can utilize his/her social media sway to garner numerous views on their YouTube videos. The ability to share videos across different platforms enhances viewership, and is a strategy that cannot be overlooked.
3. Create a Video Broadcasting Schedule
The simple reason for creating a schedule is to whet the minds of your subscribers for the upcoming online video shows. YouTube channels enable users to post schedules of their up-coming videos with relative ease. You can share such information to your subscribers via email newsletters or social media sites. It is sensible to create such schedules and short teasers, since YouTube has both random and unique audiences from different locations.
4. Encourage Feedback
Call to action is as important in video content as it is to written copy. You should always encourage feedback from viewers by allowing them to vent and debate about what they have just seen your YouTube channel. This is a great way to capture new subscribers, and encourage sharing across social media platforms.
To the uninitiated, it might seem like an easy task to become an overnight Internet celebrity; however, in reality, it takes hard work and lots of patience. High competition for viewership requires special focus on targeted audiences to get your desired level of viewership. Featuring a star or celebrity will definitely earn mileage on video viewership. Moreover, engaging with your audiences through social media and encouraging them to share your content are crucial elements to making your YouTube videos go viral.
Paul Tibayan is blogger and marketer. He aspires to be a YouTube celebrity with the help of this digital film production company that he’s currently working for.