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14 Ways To Promote Your Facebook Page

Facebook has become an important communications and marketing channel for many small businesses, many of whom could benefit from having more visitors to their pages.

Unfortunately the average small business operator has neither the time nor the resources to promote Facebook pages like big business can but there are several simple things one can do to get more visitors.

  • Include a link to your Facebook page in your business and personal email signatures.
  • If you send out email newsletters to clients you should include a link to your page.
  • Add a Facebook link to your website’s home page and contact page and add Facebook Like buttons to your article or blog pages. Do this also for any blogs you run on other platforms like blogger.
  • Even printed promotional material like brochures and flyers can include a mention of your FB page.
  • Mention your page in any shop or vehicle signage you might have, add it to your business cards.
  • If you have personal profiles at sites like Linkedin or Hubpages include a link to your Facebook page.
  • When commenting on blogs or in online forums try linking to your page instead of your website.
  • Leverage your existing contacts – ask personal friends and colleagues to like the page so their friends get to hear about it. Ask existing likers to share your posts with their friends.
  • Offer incentives like free reports or discounts to page likers, everyone loves a freebie.
  • Consider running a competition and ask your likers to share with their friends. Make sure you comply with Facebook’s rules on competitions.
  • Use a landing page to ask new visitors to hit the like button. Tell them what benefits they will receive and most first-time visitors will become likers.
  • Go and find good relevant discussions on other Facebook pages while logged on in “use Facebook as Page” mode. Hit the like button for those pages then add to those discussions meaningfully, don’t spam. Now everyone who previously liked or commented on that post will receive a notification about your post, a great way to get noticed!
  • Mention other Facebook pages in your posts and tag them so the post appears on their page as well as your own. Not all pages allow it but many do.
  • Use Facebook advertising to promote your page to whatever demographic you like. You can target who sees your ads by age, gender, interest, location and many other ways.
  • Post regularly to your page but make it interesting so as to engage users, the more they interact with your page the more their friends will get to see your page mentioned.

James is a web designer who is also passionate about social media and its potential in the small business sector.  He is also involved in logo design and other graphics work in Australia.

Posted in Social Networking. Tags: , , , ,

18 Replies

  1. waterpearls Aug 2nd 2011

    Nice post.Thanks for sharing 14 ways to promote our facebook page.This post is helpful for many readers.

  2. Louiza Aug 2nd 2011

    Agree with waterpearls. Sharing this post with others now.

  3. Lorarian89 Aug 2nd 2011

    Great tips, a “share” button can make a lot of difference on promoting your FB page :)

  4. Kiesha Imie @ Travel Wisconsin Aug 3rd 2011

    Thanks For sharing those 14 ways, it is really helpful.. and i try it its really affective..

  5. Aradea Aug 3rd 2011

    I do agree with you,but I still have a lot of trouble to do that especially with my lazyness..nice post

  6. ernias Aug 3rd 2011

    It’s important to promote our facebook page especially if we have bussiness and we want to improve our traffic to our website,so more traffic mean more money..

  7. Andrew Walker Aug 3rd 2011

    Hi. Thanks for sharing the tips. It’s just that I was wondering what should I do, since I’m afraid doing it the wrong way and may ended up offending someone.

  8. Jenny @ BingoBabe.co.uk Aug 4th 2011

    Some excellent tips on promoting your facebook page. Thanks!

  9. Shubham@GeeksCrunch Aug 7th 2011

    Nice post. I was looking for this post since a long time, atlast got it. I will alsi promote my facebbok page

  10. custom logo design Aug 9th 2011

    Great post and very informative and useful points and ways you have discussed and shared, most of these ways i often use but not all, now after read your post i can manage my fan page better then before, thanks for this awesome post, i really like it, and it has increased my knowledge.

  11. eocers Aug 9th 2011

    may i share your artikle
    on our website http://www.eocommunity.com/
    please join with our community

  12. Great post, we’re always on the lookout for ways to increase traffic to both the site and our facebook page, some good suggestions I had not thought of here.

  13. Walter Aug 26th 2011

    These 14 tips are great as I am always looking at more ways to promote my facebook pages!

  14. Anthony Mar 28th 2012

    plse take a min and check out this game changing local initiative : http://www.facebook.com/occupywesternnewyork

    http://www.facebook.com/occupywesternnewyork

    @occupyWNY

  15. Shahid Apr 2nd 2012

    Yeah nice tips as i am new to Blogging and Fan likes is very important now days to avail a good traffic and good ads in website. Thank you for share.

  16. Custom PHP Development Apr 25th 2012

    Hello James, lovely article – truly helpful for the seo people. These are truly amazing tips for promoting your facebook page. Thanks a lot for sharing it with the readers. Keep it up mate. Love to see more from you. Courtesy: http://www.facebook.com/SBR.Technologies

  17. oscarwelch Jul 14th 2012

    Great post and very informative and useful points and ways you have discussed and shared, most of these ways i often use but not all, now after read your post i can manage my fan page better then before, thanks for this awesome post, i really like it, and it has increased my knowledge. Really nice post i have also facebook fan page of my this site(Search Engine Optimization) now i am going to apply all this 14 tips to my page thanks please keep update us from this kinf of usefull stuff

  18. Facebook Page Promotion Mar 15th 2013

    Hey James, I have NO. 15. You can also build traffic to your Facebook page by link building. Your Facebook page also has its own individual page rank, and can be improved by linking to it from other sites. Gain visitors to your website or business through your Facebook page by getting it ranked high in search results by link building strategies. A href=http://www.fbmarks.com>Facebook Page Promotion

    Nice Site Man , KUTGW,
    James S.


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